That stately canine in the Target commercials is a bull terrier. Multiple dogs—all bull terriers—have portrayed Bullseye since 1999, when Target first introduced the character. Most of the details about Bullseye are kept secret.
"The Target Dog"
As of 2013, Bullseye is a female bull terrier in the care of Worldwide Movie Animals. Only one canine acts as the mascot at any given time; at least one retired Bullseye is also currently living at the Worldwide Movie Animals ranch. The performer is well taken care of, and even receives a set number of breaks when she makes appearances. During appearances, she wears a pet-safe vegetable-based paint in the design of the trademarked Target bull's-eye.